Gaga making out with Ozzy - Case Study
Lady Gaga was going to visit us here in Latvia @ Mezaparks Song Festival Grounds, 23 August 2012
This fact for us was indeed indifferent but sufficiently entertaining to entertain ourselves with a random idea.
~1 week before Lady Gaga gig in Latvia, we spread a rumor of Lady Gaga and Ozzy kiss in our twitter account:
“Holy frijoles! We just saw Lady Gaga kissing Ozzy :D Promise to share eyewitness video in next few h #GagaKissesOzzy”
— JVeart Architects (@JVeart) August 16, 2012
“Exclusive only on JVeart Backstage: Lady Gaga + Ozzy = ? jveart.com/#backstage #GagaKissesOzzy”
— JVeart Architects (@JVeart) August 16, 2012
We developed a page with a secret code protected system. Visitors were to guess a 4 digit access code to see a shocking video of the new couple.
Unfortunately from our followers no one was really interested in this hot celeb buzz about Lady Gaga. So we decided to seek for more people, which might be more interested in this absolutely important news.
Have you heard about littlemonsters.com? It is Lady Gaga`s social network. Seriously! She has her own social network with thousands of active users. Really impressive btw.
We spread rumors there.
And haha. Everybody was so excited about it, that this became the hottest news of the week. Some little girls even wrote us with a desperate mails asking for secret code :D
But the secret was - there was no such thing as secret code. All you had to do was - just type 4 random digits and click the “guess button” 4x
And then you saw this shocking video:
What we wanted to say by doing this bullshit?
- We wanted to show how easy it is to spread fake rumors and waste your time.
Think about it… Don’t believe everything that you’re told.
